Originally created by MBDC, Cradle to Cradle Certified® is more than a recognized mark of product quality, it’s a process that leads companies to make better products, better companies and better communities.

Revolutionizing Sustainability Through Innovation and Vision

Co-founded by world-renowned architect and sustainability visionary William McDonough, MBDC leads the charge in transforming the industry with Cradle to Cradle Certified® products. Our legacy, rooted in the groundbreaking Cradle to Cradle Design™ Framework , sets the standard for a future where every product is designed for a beneficial footprint.

Amazon features Cradle to Cradle Certified® as part of their ‘Climate Pledge Friendly’ badge to make it easier for customers to discover and shop for sustainable products

William McDonough was quoted in Amazon’s press release saying:

“Cradle to Cradle certification provides a framework for product optimization based on the principles of designing with safe and healthy materials, using clean renewable energy and water, celebrating diversity, and eliminating the concept of waste,” said McDonough. “We love that Amazon is making it simple for customers to find sustainable products. Amazon’s new program will expand our reach and enable us to empower more brands to deliver safer and more sustainable products for the circular economy.”

Cradle to Cradle Certified® is recognized as a preferred product certification by: Walmart, The Home Depot, Amazon and Walgreens


When brand-name retailers take a stand for safe and healthy products, industry takes note. By adopting Cradle to Cradle as a third-party, multi-attribute certification and as a design framework, companies are not only embracing safe and circular practices, but also encouraging their peers to adopt similar values.