Last week, three L’Oréal brands achieved Cradle to Cradle Certified® at the Silver level for multiple product lines, including Carol’s Daughter, Biolage and CeraVe. Carol’s Daughter expanded their existing C2C Certified product portfolio, while Biolage and CeraVe announced their first set of certified products.
The list of certified product lines include:
- Carol’s Daughter Black Vanilla, Goddess Strength Haircare, Born to Repair and Coco Creme
- BIOLAGE Haircare
- Select CeraVe Skincare products
“It has been a pleasure working with L’Oréal’s Corporate Sustainability team and their brands to achieve Cradle to Cradle certification,” says Michelle Molloy, Senior Director at MBDC. “L’Oréal’s commitment to sustainability and ability to make an incredible impact in the consumer space is inspiring, and we are honored to be a part of their journey.”
L’Oréal focuses on continuous improvement and optimization related to each category of the Cradle to Cradle certification standard, including: sourcing renewable and biodegradable ingredients, ensuring their manufacturing facilities are carbon neutral across the globe, and expanding social fairness screenings throughout their supply chain.
“We are grateful to work with MBDC as our assessors and partners in the Cradle to Cradle Certified process, helping us deepen our connections to our suppliers and manufacturers for long-term impact,” says Ali Partie, Director, Sustainability at L’Oréal, “Cradle to Cradle is a best-in-class certification to distinguish our products as sustainably made under best practices. Cradle to Cradle Certified products are also recognized by Amazon’s Climate Pledge Friendly program, a key indicator in the marketplace and driver of e-commerce sales.”
All products will be available on Amazon through the Amazon Climate Pledge Friendly page. Amazon’s Climate Pledge Friendly program is a partnership between the e-commerce site and third-party sustainability certifications, as well as Amazon’s own certifications, providing customers with sustainable product options.
“We congratulate L’Oréal’s commitment to advancing safety and responsibility, which are main priorities of the Cradle to Cradle Certified Products Program,” says Monica Becker, Director, Beauty, Personal Care & Household Products at the Cradle to Cradle Products Innovation Institute. “We look forward to continuing our strong partnership with L’Oréal, as new brands and new products are certified in the future.”
To shop Climate Pledge Friendly C2C Certified® products on Amazon, click here.
To view the Cradle to Cradle Certified® products registry, click here.
To read more about L’Oréal’s commitment to sustainability, click here.