In the 2002 book Cradle to Cradle: Remaking the Way We Make Things, William McDonough and Michael Braungart presented an integration of design and science that put forward a design framework characterized by three principles derived from nature which inform our designs at all scales:
Everything is a resource for something else
Use clean and renewable energy
MBDC transferred an exclusive license for the certification program and methodology in 2010 to the Cradle to Cradle Products Innovation Institute, co-founded by William McDonough and Michael Braungart. The Institute reviews product assessments conducted by assessors such as MBDC, and issues certifications as an independent, third-party, not-for-profit organization.
Work with us
As Co-founder of MBDC, I have been working with our green chemists to encourage products that are safer and healthier for a Circular Economy for more than two decades. Jay and the rest of the team will utilize their knowledge as creators of Cradle to Cradle Certified™ to work alongside your company to assess and optimize your products and processes.”
Jay Bolus is one of the most authoritative speakers on the human and environmental impacts of products and materials. Using his extensive knowledge of Cradle to CradleDesign™ applied to products and materials, Jay has the unique insight required to understand how to work with a company’s global supply chain to inventory, assess and optimize products.
Jay works closely with product development teams to add business value through a better understanding of what products are made from and how to optimize them thorough continuous improvement. As one of the original authors of the Cradle to Cradle Certified™ Products Program, Jay has the ability to integrate his know-how to fit the client’s area of business and make a technical subject understandable.
Director of Projects
Victoria Walsh is an environmental chemist with extensive client experience across the Cradle to Cradle community. Working with products from packaging to built environment to personal care, Victoria is able to draw from a range of practical solutions. Her primary responsibility is creating certification submissions to the Cradle to Cradle Products Innovation Institute for the Cradle to Cradle Certified™ products program. Other work includes the development of instructional materials and mentoring projects.
Peyton is an environmental chemist who brings wide-ranging research experience to the team — from psychological flexibility to developing bio-based resins. Her understanding of the human interface between decision-making and consumer-level chemistry engagement are a particular asset to Cradle to Cradle assessments and optimization. Peyton supports MBDC clients behind the scenes with research, material assessments, supply-chain inquiries and certification project streamlining.
Director of Visual Communications
Celeste has an extensive background in Cradle to Cradle and sustainable design, having worked for Philadelphia-based sustainable architecture firms for over 15 years. She manages MBDC’s graphics, branding and overall visual identity. Celeste is a LEED Green Associate and graduated with a Bachelor’s of Science in Graphic Design from Drexel University.
Marketing and Communications Associate
Carrie maintains MBDC’s web and social media content, as well as collaborates with clients on leveraging their certifications to create the maximum impact. Her goal is to create written and visual content that will help increase awareness around Cradle to Cradle Design and the Circular Economy. Carrie joined MBDC after graduating with a degree in English Literature and a minor in Italian from James Madison University, where she also studied environmental humanities.
Kolton joined the MBDC team after graduating from the University of Virginia with a Master’s in chemistry with a focus on environmental application and inorganic synthesis. While studying for his master’s, Kolton worked as a graduate lab student researcher and a TA for UVA’s organic chemistry lab where he led in the academic advancement of future undergraduate students in the field of chemistry. Kolton also holds a Bachelor’s degree from the University of Minnesota and has worked as a licensed EMT.
Michelle brings a diverse skill set to the MBDC team, backed by 12+ years of experience in project and client relationship management. She started out on her professional journey as a financial analyst in commercial real estate and was exposed to USGBC’s (then) new LEED rating system. She was instantly motivated by the intrinsic value of sustainable design. A few years later, as product manager in the textile/durable goods industry, she encountered the Cradle to Cradle Certified™ Products Program. It was a tipping point in her life, and soon thereafter she moved to Chicago, where she earned her M.S. in Environmental Management and Sustainability from Illinois Institute of Technology. Since moving back east in 2012, Michelle has supported and advised on numerous projects for a diverse portfolio of clients in the public and private sector.
Following an internship with the Cradle to Cradle Products Innovation Institute, Olivia joined MBDC as an Environmental Chemist. During her time with the Institute, Olivia conducted research on regulations and corporate policies and developed a restricted substance list for cosmetics and personal care products. She holds a Bachelor of Science degree in Environmental Studies from Bates College and was named a Thoreau Scholar by the Henry David Thoreau Foundation. As a student, Olivia also interned with the Bates Office of Sustainability and the Warner Babcock Institute.
Our Sister Companies
MBDC collaborates with sister companies William McDonough + Partners and McDonough Innovation to provide clients with holistic solutions — including design, product and material procurement, and high-level advising.
William McDonough + Partners lead design teams in the definition of a project vision and building concept design, working closely with William McDonough to bring his design concepts into reality. WM+P are architects, planners and leaders in sustainable design, providing a framework for an environmentally driven approach to building design and a process to execute it.
Through McDonough Innovation, William McDonough provides targeted ideas, product concepts and solutions to a wide range of sustainable growth issues faced by governments, companies and NGOs. Through collaboration with WM+P, his values-driven approach helps nations and companies embed sustainable growth principles into their culture and to advance progress toward their positive vision.