C2CPII Archives - Page 2 of 2

A closer look behind the walls of product transparency

-By Tish Tablan & Stacy Glass - It is not as easy as it may seem for a manufacturer to disclose to the public a complete list of all product ingredients. Manufacturers may not actually know everything that is in their products, and they need cooperation from the entire supply chain in order to inventory [...]

“Inside the Cradle to Cradle Institute” – Interview with Bridgett Luther

I recently caught up with Bridgett Luther, the institute’s president. I’ve known Luther since her days as director of the California Department of Conservation under Governor Arnold Schwarzenegger, the perch from which she was first exposed to McDonough and Cradle to Cradle. [...]

Dan Probst of Jones Lang LaSalle highlights benefits of Cradle to Cradle in built environment

Bridgett Luther of C2CPII gives an overview of Dan Probst of Jones Lang LaSalle thought on the benefits of C2C in the built environment.

Star-studded Cradle to Cradle gala honors William McDonough

The San Francisco Chronicle covered the November 14 Cradle to Cradle Products Innovation Institute gala. Here’s an excerpt: About 450 guests from the business and entertainment worlds attended the fundraiser, which featured Susan Sarandon as emcee, a short concert by “Twilight” actor Mia Maestro, and several videos in which activists and business leaders extolled McDonough’s […]

Cradle to Cradle Gains Independence: A First Look at the 3.0 Launch

The long-anticipated third version of the Cradle to Cradle (C2C) green product standard will add a new certification level and make energy and water requirements more stringent—at the same time loosening ingredient disclosure requirements—for entry-level certification. [...]

Green Pioneer William McDonough

McDonough's varied worlds overlap this week in San Francisco. On Thursday at Moscone Center, he will give a concluding speech at Greenbuild, a conference with 35,000 attendees hosted by the United States Green Building Council. On Wednesday night, by contrast, he's the subject of a fundraising tribute for his Cradle to Cradle Products Innovation Institution; [...]

Green Building News: William McDonough is keynote speaker at VERGE & Greenbuild and more…

Learn more about Cradle to Cradle through Verge@Greenbuild, Greenbuild Expo, and AIA. Support the Cradle to Cradle Products Innovation Institute at a star-studded gala with Meryl Streep and Susan Sarandon.

Ingredients for a Healthy Business

--By Tish Tablan- Recent commitments by major consumer brands will hopefully have a ripple effect in their industries and inspire more companies to follow suit. These formulation improvements can be critical for businesses to win over customers in a climate where environmental and consumer advocacy groups are becoming more vocal about seeing these changes happen. [...]