Bridgett Luther of C2CPII gives an overview of Dan Probst of Jones Lang LaSalle thought on the benefits of C2C in the built environment.
At Greenbuild last month, Dan Probst from Jones Lang LaSalle discussed four advantages of applying Cradle to Cradle principles to the two billion square feet of real estate his firm operates:
- Helps clients optimize use of space, materials and energy
- Pushes demonstration projects like their landmark sustainability program at the Empire State Building and the energy retrofit of Moscone Center in San Francisco
- Helps to educate clients on the value of a green work place and how fresh air, thermal comfort, and a chemical free environment reduce absenteeism and make employees happier and more productive
- Drives clients’ dollars to suppliers who manufacture Cradle to Cradle CertifiedCM products
“We’re in a great position to have a tremendous opportunity to improve the performance of buildings while creating a better and healthier work environment. We push LEED, Energy Star, and Cradle to Cradle [Certified] because we’re in this for the long term and we want to ensure a healthy planet for our future generations,” said Probst.
The principles of Cradle to Cradle are vital to driving innovation and giving us a world with safe and healthy buildings and the products we use inside those buildings.
McDonough Braungart Design Chemistry (MBDC) is a sustainability consulting firm founded by William McDonough and Michael Braungart, co-authors of “Cradle to Cradle: Remaking the Way We Make Things”. MBDC advises companies on integrating C2C principles into products, operations, and corporate strategy to regenerate economy, ecology, and equity.