The San Francisco Chronicle covered the November 14 Cradle to Cradle Products Innovation Institute gala.
Here’s an excerpt:
About 450 guests from the business and entertainment worlds attended the fundraiser, which featured Susan Sarandon as emcee, a short concert by “Twilight” actor Mia Maestro, and several videos in which activists and business leaders extolled McDonough’s virtues, including singer Will.i.am, who drew laughs by nicknaming the honoree “Bill.i.am.”
McDonough’s Yale college chum, Meryl Streep, gave a heartfelt, personal speech about his visionary work. Beforehand, asked about McDonough’s life path, she answered, “Where does an innovator come from? It’s a good question. So much of it comes from a mind-set that is optimistic, energetic and undaunted.”
Institute officials also announced the creation of a Cradle to Cradle Certified Product Program and a Product Innovation Challenge with a $250,000 prize to be shared by three winners. The awards will be announced at the Greenbuild conference in Philadelphia in 2013.
McDonough Braungart Design Chemistry (MBDC) is a sustainability consulting firm founded by William McDonough and Michael Braungart, co-authors of “Cradle to Cradle: Remaking the Way We Make Things”. MBDC advises companies on integrating C2C principles into products, operations, and corporate strategy to regenerate economy, ecology, and equity.