Excerpt from the Article:
Green architect and co-author of the pivotal green design handbook Cradle to Cradle, William McDonough is one of the founders of the green design movement and one of the preeminent thought-leaders of our time. His approach to sustainable design spans the entire industry – from large-scale projects (like designing the largest and most ambitious green roof in the world) to developing the most rigorous green product standard available. We recently had the opportunity to speak with Bill at theGreenBuild Conference about his work and the future of green design. We were joined by Howard Williams, VP of Construction Specialties, a leading proponent of safe materials in products, who introduced the company’s latest Cradle to Cradle-certified products. The thought-provoking and energetic conversation gave us a taste of how intimately intertwined design is with a product’s real-world impact – read on for our exclusive interview!
McDonough Braungart Design Chemistry (MBDC) is a sustainability consulting firm founded by William McDonough and Michael Braungart, co-authors of “Cradle to Cradle: Remaking the Way We Make Things”. MBDC advises companies on integrating C2C principles into products, operations, and corporate strategy to regenerate economy, ecology, and equity.