Nike, Adidas Want To Dye Your Shirt With No Water

Nike’s marathon singlet is dyed without a drop of water. Photo credit: Nike


Forbes interview Jay Bolus, MBDC’s VP of Technical Operations, for an article or waterless dying.

Article Excerpt:

The new technique works by putting CO2 under extreme pressure of 1,100 pounds per square inch, which turns the CO2 supercritical, meaning it has the properties of both a liquid and a gas, according to Jay Bolus, the vice president of technical operations for MBDC, a sustainable-design firm.

Read the full article.

McDonough Braungart Design Chemistry (MBDC) is a sustainability consulting firm founded by William McDonough and Michael Braungart, co-authors of “Cradle to Cradle: Remaking the Way We Make Things”.  MBDC advises companies on integrating C2C principles into products, operations, and corporate strategy to regenerate economy, ecology, and equity.