Howard Williams, Vice President and General Manager of Construction Specialties, is feature in the article detailing C/S path to PVC-free. The article highlights how MBDC and the Cradle to Cradle<sup>(R)</sup> Principles played a role.
“After a time, we simply said, ‘Enough. We’re just going to go with material that is free of any PVC,'” Williams said.
While developing new materials, in 2007 CS started working with McDonough Braungart Design Chemistry, the company behind the Cradle to Cradle concept and certification.
Since then, CS has been in a state of “constant improvement,” Williams said, with all of its wall covering products going from silver Cradle to Cradle certification to gold. And the company is on the path to removing PVC from all of its other interior products, such as flooring.
McDonough Braungart Design Chemistry (MBDC) is a sustainability consulting firm founded by William McDonough and Michael Braungart, co-authors of “Cradle to Cradle: Remaking the Way We Make Things”. MBDC advises companies on integrating C2C principles into products, operations, and corporate strategy to regenerate economy, ecology, and equity.