Bridgett Luther of C2CPII gives an overview of Dan Probst of Jones Lang LaSalle thought on the benefits of C2C in the built environment.

One of the most prominent advocates for the circular economy is Michael Braungart, co-author of Cradle to Cradle (with Bill McDonough). Today, Braungart holds academic chairs in Cradle to Cradle innovation and quality at Rotterdam School of Management and for design at the University of Twente in the Netherlands, where Braungart has found his intellectual [...]

The San Francisco Chronicle covered the November 14 Cradle to Cradle Products Innovation Institute gala. Here’s an excerpt: About 450 guests from the business and entertainment worlds attended the fundraiser, which featured Susan Sarandon as emcee, a short concert by “Twilight” actor Mia Maestro, and several videos in which activists and business leaders extolled McDonough’s […]

In a Studio C interview, Bill McDonough talks about how a city is made up of complex and serendipitous interactions, outlining new tools and approaches that are helping improve the livability.

The long-anticipated third version of the Cradle to Cradle (C2C) green product standard will add a new certification level and make energy and water requirements more stringent—at the same time loosening ingredient disclosure requirements—for entry-level certification. [...]

San Francisco, CA: Wililam McDonough was the closing plenary speaker at Greenbuild 2012, as well as a speaker in the Master Series: Performance, Outcome, Applause-A conversation with USGBC's Scot Horst. Click here for links to the videos of the pesentations. [...]

The Cradle to Cradle Products Innovation Institute released the new version 3 of the Cradle to Cradle Certified program. The announcement was made at the Greenbuild Expo 2012 in San Francisco, CA with the support of many longstanding clients in the green building industry. The new standard will go into effect on January [...]

McDonough's varied worlds overlap this week in San Francisco. On Thursday at Moscone Center, he will give a concluding speech at Greenbuild, a conference with 35,000 attendees hosted by the United States Green Building Council. On Wednesday night, by contrast, he's the subject of a fundraising tribute for his Cradle to Cradle Products Innovation Institution; [...]

San Francisco, CA: William McDonough is a keynote speaker at VERGE@Greenbuild 2012. View the video of the discussion on VERGE & the Built Environment: How design technologies and creative urban development is reshaping the built environment in sustainable cities. [...]

Learn more about Cradle to Cradle through Verge@Greenbuild, Greenbuild Expo, and AIA. Support the Cradle to Cradle Products Innovation Institute at a star-studded gala with Meryl Streep and Susan Sarandon.

--By Tish Tablan- Recent commitments by major consumer brands will hopefully have a ripple effect in their industries and inspire more companies to follow suit. These formulation improvements can be critical for businesses to win over customers in a climate where environmental and consumer advocacy groups are becoming more vocal about seeing these changes happen. [...]

-By Tish Tablan- MBDC recently spoke with Ecovative Environmental Director Sam Harrington about how the company was inspired by Cradle to Cradle® principles to grow packaging, and the huge promise of mushroom technology to disrupt the plastic industry, not just in packaging but across applications. [...]