Tracy Rotton, Author at MBDC

William McDonough To Be Stanford University Libraries’ First “Living Archive”

Renowned university chooses the internationally recognized thought leader, designer, and author, William McDonough, to manifest a real-time archive prototype for the future of digital archiving.

New book by McDonough & Braungart: The Upcycle: Beyond Sustainability—Designing for Abundance

New book by William McDonough & Michael Braungart: The Upcycle: Beyond Sustainability—Designing for Abundance with forward by Bill Clinton.

Products in the PUMA InCycle collection are Cradle to Cradle Certified

The Cradle to Cradle Products Innovation Institute announced the certification of its first global apparel brand collection. Products in the PUMA InCycle collection have been awarded BASIC level certification under version 2.1 of the Cradle to Cradle Certified Product Standard, the first step on a continuous improvement and innovation path. [...]

C2C Thinking Helps Shaw Redefine Sustainability in Flooring Industry

Shaw Industries integrates Cradle to Cradle thinking across the organization and has Cradle to Cradle Certified products in all residential and commercial flooring categories, including broadloom carpet, carpet tile, hardwood and rugs.

A closer look behind the walls of product transparency

-By Tish Tablan & Stacy Glass - It is not as easy as it may seem for a manufacturer to disclose to the public a complete list of all product ingredients. Manufacturers may not actually know everything that is in their products, and they need cooperation from the entire supply chain in order to inventory [...]

“Inside the Cradle to Cradle Institute” – Interview with Bridgett Luther

I recently caught up with Bridgett Luther, the institute’s president. I’ve known Luther since her days as director of the California Department of Conservation under Governor Arnold Schwarzenegger, the perch from which she was first exposed to McDonough and Cradle to Cradle. [...]

Inhabitat Interview with Green Architect & Cradle to Cradle Founder William McDonough

Inhabitat interviews William McDonough about all things Cradle to Cradle. The thought-provoking and energetic conversation gives you a taste of how intimately intertwined design is with a product’s real-world impacts.

How Construction Specialties took on the PVC industry – and won

"CS has been in a state of "constant improvement," Williams said, with all of its wall covering products going from silver Cradle to Cradle certification to gold. And the company is on the path to removing PVC from all of its other interior products, such as flooring. [...]

Dan Probst of Jones Lang LaSalle highlights benefits of Cradle to Cradle in built environment

Bridgett Luther of C2CPII gives an overview of Dan Probst of Jones Lang LaSalle thought on the benefits of C2C in the built environment.

Where Next for a Circular Economy?

One of the most prominent advocates for the circular economy is Michael Braungart, co-author of Cradle to Cradle (with Bill McDonough). Today, Braungart holds academic chairs in Cradle to Cradle innovation and quality at Rotterdam School of Management and for design at the University of Twente in the Netherlands, where Braungart has found his intellectual [...]