Blueland launched a new offering this week in its mission to eliminate the need for single-use plastic in consumer packaged goods: Foaming Hand Soap with a Platinum level Material Health Certificate assessed by MBDC. Following the successful debut of their Clean Up Kit, which earned positive reviews in Vox, Fast Company and the Wall Street Journal, Blueland’s latest addition gives the reusable 9.1 oz glass bottle a new use for consumers to dispense a gentle foaming soap that reassures good health. Paraben-free, non-toxic, biodegradable and cruelty-free, MBDC is proud to have partnered with Blueland through this journey and will continue optimizing its ingredients and processes along its path to becoming fully Cradle to Cradle Certified™.
The soap is also part of their Clean Essentials Kit, which includes Multi-Surface, Glass and Bathroom cleaners. Similar to their original cleaning products, Blueland made sure both the dissolvable tablet and reusable glass bottles reached Platinum Material Health specifications — the highest level of the Cradle to Cradle Certified Products Program. This means that the formulations do not contain any toxic or unidentified chemicals and are instead nutrients for safer, continuous cycles.
Blueland’s mission embodies MBDC Co-founder William McDonough’s call to action to redesign packaging for the Circular Economy. By eliminating their cleaning system waste by choosing Blueland, customers can, as McDonough says “refuse refuse” or reject plastics and packaging which are not reusable, recyclable, compostable and — critically — recoverable.
With the momentum for creating a world without waste and focus on the safety of household cleaners growing each day, the Clean Essentials Kit is one choice customers can make to help make a positive impact on the world while still keeping the healthiest products possible in their homes.
To discuss how to begin your company’s journey to a waste-free, Cradle to Cradle Design™-inspired world, contact us!
