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MBDC is proud to support L’Oréal’s ongoing commitment to sustainability with its latest Cradle to Cradle Certified™ offering through its Garnier SkinActive line. Garnier is the third L’Oréal USA brand to achieve Cradle to Cradle Certified products, joining Biolage and Kiehl’s. As the first mass-market skin care brand to receive the certifications, Garnier is also one of the few skin care brands to have multiple products certified in a portfolio.
The certification announcements make their debut at Sustainable Brands today in Vancouver, where Danielle Azoulay, Head of CSR & Sustainability for L’Oréal USA, Jay Bolus, President of Certification Services at MBDC, and Lewis Perkins, President of the Cradle to Cradle Products Innovation Institute will join onstage to discuss what it takes to lead a sustainable transformation through design and how Cradle to Cradle certification supports the journey.
“From formulation to packaging and production, we’re holding ourselves accountable to our sustainability goals across all of the brands within our portfolio,” said Azoulay. “Garnier’s Cradle to Cradle certifications demonstrate our commitment to pushing the boundaries of sustainable product innovation throughout our value chain.”
Reaching SILVER level, the newly Cradle to Cradle Certified products include:
- Garnier SkinActive Deep Pore Facial Cleanser with Green Tea
- Garnier SkinActive Refreshing Facial Cleanser with Aloe Juice
- Garnier SkinActive Soothing Cleansing Milk with Rose Water
- Garnier SkinActive Deep Pore Exfoliating Face Scrub with Green Tea
- Garnier SkinActive Refreshing Cream Cleanser with Aloe Juice
How does this all work? It started with a site visit, where earlier this year MBDC’s Jay Bolus ventured to L’Oréal’s Franklin facility in New Jersey where the products are made to assess the ingredients and manufacturing processes against the five attributes of the Cradle to Cradle Certified Products Program: Material Health, Material Reutilization, Renewable Energy and Carbon Management, Water Stewardship and Social Fairness.
After working with the supply chain tiers to find how ingredients are sourced and integrated (Good Materials: safe, healthy, biological and technical nutrients), evaluating packaging design and recyclability (Good Economy: circular, sharing and shared), analyzing energy management and manufacturing processes (Good Energy: clean and renewable), measuring water use practices (Good Water: clean and available) and valuing how people are treated along the way (Good Lives: safe, creative and dignified), Jay’s robust assessment provided clear commitments to reducing environmental impacts throughout Garnier’s product design system, allowing him and his team to identify paths forward for continued optimization.
MBDC sent its evaluation to the third-party certification body, the Cradle to Cradle Products Innovation Institute, where they analyzed the data against the Cradle to Cradle Certified Product Standard and determined the levels of achievement Garnier would receive for each of its products.
Cradle to Cradle Certified products are awarded at five levels from the Institute (BASIC, BRONZE, SILVER, GOLD and PLATINUM), with each level imposing a more rigorous set of requirements. The lowest score in any quality category establishes the product’s overall score. All five Garnier SkinActive products achieved Cradle to Cradle Certified SILVER, and also demonstrated incredible initiative for individual categories, with four products achieving PLATINUM recognition for the Material Health attribute and all products reaching GOLD qualifications for Material Reutilization.
“L’Oreal’s ongoing commitment to Cradle to Cradle initiatives demonstrate the company’s drive to set an industry standard for sustainability,” said Bolus. “They are raising the bar for all manufacturers, and educating consumers along the way. We are honored to be partners along their continued journey to making good products.”
L’Oréal’s Franklin facility is powered with 100 percent renewable energy and features state-of-the-art manufacturing equipment, including an enhanced cleaning system that has led to a reduction in water consumption. All of Garnier’s SkinActive and hair color cardboard packaging is Forest Stewardship Council (FSC) certified and is one of the first mass-market brands to incorporate 40 percent recycled glass into its cosmetic jars.
“L’Oréal continues to set an incredible example for how the beauty industry can make our world a better place,” said William McDonough, co-founder of MBDC. “Their commitment to design, develop and take to market Cradle to Cradle Certified products not only empower customers to choose products that are good for the world, but also encourages other businesses to follow suit. L’Oréal is, in effect, inviting their industry to join them in collaborative advantage as they seek the highest standard.”
To learn about the Cradle to Cradle Design Framework and how to get on the path to certification, contact Jay Bolus today.