Cradle to Cradle Certified™ Products at Sustainable Brands 17

Join William McDonough and MBDC
at Sustainable Brands ’17 in Detroit

Booth: # 1502

From Fast Fashion To Personal Care Products,
MBDC Provides The Qualification Of The Circular Economy

Talk to us about your products. We’ll be sharing details of the
most recent Cradle to Cradle Certified™ products we’ve assessed.

Sustainable Brands '17 Detroit

Move way beyond theory.
Experience the Activation Hub at SB’17 Detroit – a collaborative environment packed with tools, solutions and breakthrough ideas.
Looking for creative space to explore new ways to enhance your brand value while driving positive impact in the world? Join your colleagues and peers in the Activation Hub at SB’17 Detroit.What is the Activation Hub?

    • An action-centered space designed to spark and enable hardcore brand innovation
    • A place for you to engage face-to-face with leading brands in various market sectors who are driving the future of commerce worldwide
    • A shopping center for tools, solutions and partnerships to help your brand become more future fit
    • A catalyst for helping you put your ideas into action
    • A place to find leading minds in sustainability – including yours

What it’s Not!

  • A typical conference expo and dreary trade show exhibit – instead, find facilitated Innovation Labs focused on conversation topics
  • A bunch of pop-up displays and people trying to sell stuff – instead, have a seat in a hosted pavilion and have a problem solving conversation with a colleague
  • A haven for job seekers – we see networking as a means to finding opportunities for building shared value
  • A place for paid models peddling products – instead, find a community full of authentic, open and honest business leaders working to create positive change and impact.

Visit MBDC in the Activation Hub
William McDonoughMeet Founding Principal of McDonough Innovation, William McDonough and the MBDC team in the Supply Chain/Materials/Technology Pavilion. See the first Cradle to Cradle Certified Gold T-shirts and learn how to qualify for the circular economy. Make sure to join us as well for Bill’s Opening Night keynote session called “In Search of More Good: How and Why ‘Getting the Frame Right’ is Essential in Design for the Good Life“.


Limited Time Offer – $99 Activation Hub Ticket Price
Gain access to 4 days in the Activation Hub, including Opening Night conference programming when you purchase an Activation Hub only ticket. Use code ah99MBDCsb17d when registering to receive your Activation Hub Only pass for $99.



Cradle to Cradle Certified™ is a trademark licensed by the Cradle to Cradle Products Innovation Institute.