USA TODAY chose “The Upcycle” as the top new intriguing environmental book for Earth Day


Happy Earth Week from MBDC!

The Upcycle: Beyond Sustainability–Designing for Abundance
by William McDonough & Michael Braungart with foreword by President Bill ClintonMcDonough Braungart Design Chemistry is delighted to celebrate Earth Day with the launch of The Upcycle, the eagerly awaited follow-up to Cradle to Cradle. We would like to congratulate our co-founders on the book being selected by USA TODAY as #1 on their list of 12 new intriguing environmental books.Thank you for your enthusiastic support of Cradle to Cradle over the past 11 years. We are honored by the countless and imaginative ways you have applied these principles. We hope The Upcycle offers you a signal of hope for the future and evokes new, innovative ways for you to go beyond sustainability.

Upcycle your products, operations & company
with MBDC

The Upcycle book offers case studies of MBDC’s work over the past decade fostering continuous improvement towards the goal of a wholly positive impact on people and the planet.

MBDC provides services to inventory, assess, and optimize your products and processes and also consults on corporate strategy and communications. MBDC is the founding assessor for the Cradle to Cradle CertifiedCM program and has evaluated over 300 certified products.

For more information about MBDC’s services, contact Howell Fendley, Director of Business Development at

More news about The Upcycle

Scientific American magazine excerpts the book“Can Soil Replace Oil as a Source of Energy?”

Metropolis Magazine excerpts The Upcycle’s Joel Makower talks to McDonough about The Upcycle

Fast Company’s Co.Exist reviews The Upcycle

KQED’s Michael Krasny interviews McDonough. Click here to listen. chats with McDonough–“Beyond less-bad to 100% fabulous”–“The Upcycle Knows No Bounds”