Cradle to Cradle Archives - Page 8 of 10

Driving sustainable transformation via the power of design

Inspiring goals, combined with good design, can help companies do more good, instead of just less bad, argues William McDonough

Radio interview with William McDonough on VPR

Architect William McDonough is a leader in sustainable development. He has co-authored two books on the subject – Cradle to Cradle and The Upcycle. The 1973 Dartmouth grad speaks at his alma mater this week.

The Cradle to Cradle Certified™ Program Integrated as a Key Element of LEED, a Globally Adopted Green Building Program

The U.S. Green Building Council's LEED Version 4 Rating System, overwhelmingly approved last week by member voters, includes the Cradle to Cradle Certified(CM) Program, solidifying the organization's commitment to material health, a movement advanced for 25 years by American architect William McDonough and German chemist Michael Braungart. [...]

Where there’s muck there’s brass: dumpster diving for a waste-free world

Cradle to cradle designer William McDonough tells Jo Confino how a new partnership linking design to dumpster contents will help eradicate waste

New Sustainable Collaborative Focuses on Product and Packaging Innovation

Waste Management and McDonough Innovation form initiative to address waste impact of consumer goods

Announcing the launch of the Waste Management-McDonough Sustainable Innovation Collaborative

William McDonough and Waste Management today announced a new partnership — the Waste Management-McDonough Sustainable Innovation Collaborative — aimed at advancing and improving recyclability and lessening the environmental impacts of products and packaging. [...]

Joel Makower of GreenBiz.com talks to Bill McDonough about ‘The Upcycle’

Joel Makower of GreenBiz.com talks to Bill McDonough about 'The Upcycle'. The book ties together the impressive contributions McDonough and Braungart have made over the past quarter century, individually and together, toward the goal of re-envisioning commerce. [...]

Beyond ‘Less Bad’ to 100% Fabulous: A chat with architect and sustainability thinker William McDonough

Upcycling means that we’d get that bottle back and take out the antimony. It gets better. That’s what we mean by upcycling: the idea that things get better when humans touch them. They move to their next use. The book is about taking things and imagining what’s next for them [...]

Let’s Upcycle Everything

Blog post in Huffington Post by William McDonough about upcycling everything from public lands to railroad tracks.

The best tools for using healthier materials in your products

This article is the second in a three-part series exploring the challenges manufacturers face to design healthier products and the resources available to help them avoid chemicals of concern. Each post will focus one of the three phases in the Cradle to Cradle framework: inventory, assessment and optimization. [...]