Benjamin Moore’s paint Natura®, professional coating Ultra Spec® 500 and zero-VOC waterborne colorants received Cradle to Cradle Certified(TM) at the Silver level from the Cradle to Cradle Products Innovation Institute. Benjamin Moore recently showcased these products at the Greenbuild International Conference & Expo, the premier industry event for sustainable building.
Benjamin Moore’s paints were assessed by MBDC, the world-renowned Cradle to Cradle® consulting firm co-founded by architect William McDonough and chemist Dr. Michael Braungart. MBDC originated the Cradle to Cradle® design framework that helps companies go beyond minimizing harm and move towards creating a wholly positive impact on the planet.
The Cradle to Cradle Certified designation is given to products that meet stringent requirements across five categories: material health, material reutilization, renewable energy, carbon management, water stewardship and social fairness.
Full Press Release HERE
