William McDonough on Greenbiz: On joy and cereal boxes

The McDonough Conversations: On joy and cereal boxes By Joel Makower Published November 14, 2013 This is the first in a periodic series of one-on-one interviews with William McDonough, the renowned designer, architect and entrepreneur, looking into his rich, kaleidoscopic professional world. McDonough has been at the forefront of many of sustainability’s most important trends: green buildings, closed-loop […]

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Green Pioneer William McDonough

McDonough's varied worlds overlap this week in San Francisco. On Thursday at Moscone Center, he will give a concluding speech at Greenbuild, a conference with 35,000 attendees hosted by the United States Green Building Council. On Wednesday night, by contrast, he's the subject of a fundraising tribute for his Cradle to Cradle Products Innovation Institution; [...]

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