Michael Braungart Archives

Cradle to Cradle book highlighted in survey of seminal works

Adam Rome, professor of history and English and the Unidel Helen Gouldner Chair for the Environment at the University of Delaware in Newark, recently published on article on Nature.com, highlighting five books that first made sustainability a public issue in the 1960s and 1970s. [...]

The Cradle to Cradle Certified™ Program Integrated as a Key Element of LEED, a Globally Adopted Green Building Program

The U.S. Green Building Council's LEED Version 4 Rating System, overwhelmingly approved last week by member voters, includes the Cradle to Cradle Certified(CM) Program, solidifying the organization's commitment to material health, a movement advanced for 25 years by American architect William McDonough and German chemist Michael Braungart. [...]

USA TODAY chose “The Upcycle” as the top new intriguing environmental book for Earth Day

The Upcycle book offers case studies of MBDC's work over the past decade fostering continuous improvement towards the goal of a wholly positive impact on people and the planet.

Joel Makower of GreenBiz.com talks to Bill McDonough about ‘The Upcycle’

Joel Makower of GreenBiz.com talks to Bill McDonough about 'The Upcycle'. The book ties together the impressive contributions McDonough and Braungart have made over the past quarter century, individually and together, toward the goal of re-envisioning commerce. [...]

Can Soil Replace Oil as a Source of Energy?

Excerpted from their newest book, William McDonough and Michael Braungart suggest moving beyond sustainability and into practical design that can result in energy abundance.

New book by McDonough & Braungart: The Upcycle: Beyond Sustainability—Designing for Abundance

New book by William McDonough & Michael Braungart: The Upcycle: Beyond Sustainability—Designing for Abundance with forward by Bill Clinton.

“Inside the Cradle to Cradle Institute” – Interview with Bridgett Luther

I recently caught up with Bridgett Luther, the institute’s president. I’ve known Luther since her days as director of the California Department of Conservation under Governor Arnold Schwarzenegger, the perch from which she was first exposed to McDonough and Cradle to Cradle. [...]

Where Next for a Circular Economy?

One of the most prominent advocates for the circular economy is Michael Braungart, co-author of Cradle to Cradle (with Bill McDonough). Today, Braungart holds academic chairs in Cradle to Cradle innovation and quality at Rotterdam School of Management and for design at the University of Twente in the Netherlands, where Braungart has found his intellectual [...]