McDonough Braungart Design Chemistry was co-founded by William McDonough and Dr. Michael Braungart in October 1995. Based in Charlottesville, Virginia we work with companies of all sizes from start-up businesses to Fortune 500, worldwide.
○ We created the Cradle to Cradle CertifiedTM Products program now managed independently by the independent non-profit, Cradle to Cradle Products Innovation Institute.
○ It’s quick and easy to get started with our proprietary “Quick Scan for Cradle to Cradle® Potential”.
○ We add business value based on our application of the Cradle to Cradle® design principles to help innovate and differentiate products, to reduce costs and risks in material selection and to help tell more compelling stories about products designed for the circular economy.
○ We are the originators of the Cradle to Cradle® design framework. Our co-founders, William McDonough and Dr. Michael Braungart are the co-authors of the books “Cradle to Cradle – Remaking the Way We Make Things” and “The Upcycle”. Request a Cradle to Cradle® or Upcycle Workshop.
○ We can also assess and verify compliance with other industry specific certifications including BIFMA for the Furniture industry, Textile standards and REACH requirements.
○ The Cradle to Cradle CertifiedTM award can qualify your product for up to two LEED points in the U.S. Green Building Council’s (USGBC) LEED program.
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○ The Technical Nutrient and Biological Nutrient cycles of Cradle to Cradle® design are the fundamental foundation of design for the circular economy.
○ We have been the leading advocacy group for improvements in material health and environment choices for product design and development for over 20 years.
○ Our staff is fully conversant with complex global supply chains and has extensive experience in China.
○ We have a unique, proprietary database of chemicals and materials with detailed information on human and environmental health characteristics.
○ We apply a multi-dimensional approach to “sustainable” product design including: material health, material reutilization, energy, water and social fairness considerations.