MBDC’s Howie Fendley Brings Cradle to Cradle Design™ to the 2019 Sustainable Cleaning Products Summit

How can brands improve the environmental and health impacts of their cleaning products? Last week Howie Fendley, MBDC’s Senior Chemist and Director of Projects, shared the benefits of Cradle to Cradle Design™ in tackling this challenge of making household products safer and optimized for a Circular Economy at the Sustainable Cleaning Products Summit. For the first time at the annual event, attendees were able to learn about the mission behind Cradle to Cradle in creating a world of more good, rather than just bad — a concept based on co-founder William McDonough’s foundational thinking. 

The recent attention to safe material chemistry for cleaning products and the transparency of ingredients encourages the furthering of Cradle to Cradle Certification™, which provides a way for companies to communicate a product’s optimization for material health, circular economy, renewable energy, water stewardship and social fairness without giving away any proprietary secrets. By working with supply chains and manufacturers to get on the path to Cradle to Cradle Certification, MBDC is helping to advance responsible design for cleaning products and beyond. 

One prime example is MBDC’s recent collaboration with Blueland, which resulted in two Platinum Material Health Certificates, indicating that each ingredient down to the molecule has been assessed for human and ecological health and can safely return to biological and technical systems. 

Included in Fendley’s presentation was MBDC’s collaboration with Method, who embraces the Cradle to Cradle Certified™ Products Program as part of their commitment to making a positive impact. Over 92% of Method’s products are Cradle to Cradle Certified™; and to take the company’s mission to the next level, their Chicago factory was also designed by William McDonough + Partners and inspired by the Cradle to Cradle Design framework. 

Method and Blueland’s participation in the Cradle to Cradle Certified Products Program shows other brands that it is possible to create products that benefit rather than harm the environment. The more products that get on the path to certification and do more good (rather than less bad), the closer consumers will be to having a wealth of safe and healthy products to choose from.

Interested in learning more about how Cradle to Cradle Design™ can put you on the path to optimization? Drop us a note!