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Consulting Overview
 

Cradle to Cradle® Consulting provides a unique vision, process and tools for expanding quality and enhancing industry leadership. Through a progression of inventory, assessment and optimization, MBDC can help a client tailor the Cradle to Cradle framework to its unique circumstances and reorient its design principles. We provide value to our clients’ products, services and operations in various ways, including the following:

  • Enhancing organizational capacity to implement change
  • Goal setting and strategy development
  • Stakeholder engagement and messaging
  • Product and packaging redesign
  • Supply chain collaboration
  • Reverse logistics for material recovery
  • Operations benchmarking (e.g., energy, water, social responsibility)
Cradle to Cradle Consulting includes advisory services to help a client understand how the Cradle to Cradle framework can be integrated into product design and operations as well as contribute to building an organizational structure capable of achieving its sustainability objectives.
 
We assist clients to move through four components of our approach:

1. Scoping & Strategy - explore the Cradle to Cradle framework and protocols, and evaluate how they might be implemented within an organization, from which flows the three-step process below

 

2. Inventory - mine data to understand where the company is today, using metrics such as material toxicity, material reutilization, energy use, water stewardship and social responsibility

 

3. Assessment - measure current performance, credibly define strengths and weaknesses, and compare inventoried data against objectives specific to the organization and its sector

 

4. Optimization - enhance sustainability achievement, realize mid-term sustainability goals, enact longer-term programs for continuous improvement, and define leadership for peers, stakeholders and partners
 
Read more about these four phases of MBDC's consulting services.

MBDC recognizes that an organization is a collection of individuals and groups with specific roles, but also acts as a fully functioning “whole that is greater than the sum of its parts.” To help facilitate a client’s capacity for self-analysis and sustainability integration across the enterprise, MBDC condenses an organization into the following three functional spheres:

  • Products & Materials - e.g., selecting safe and recyclable/biodegradable materials, optimizing ingredient chemistry, designing a product for recyclability, keeping materials in closed-loop flows among multiple product life cycles
  • Operations - e.g., applying Cradle to Cradle thinking to internal processes, utilizing safe process chemicals, maximizing renewable energy use, minimizing carbon/water footprint, creating a healthy workplace
  • Organization - e.g., educating internal staff on Cradle to Cradle, adopting and pursuing an eco-effective vision, creating governance structures that are both top-down and bottom-up to maximize the full value of staff skills and perspectives, integrating the Cradle to Cradle principles into all decision-making and success metrics
While it can be useful to consider these three spheres separate and align personnel within each one, MBDC also helps clients understand and navigate the critical connections and synergies among these functional areas.
 
A client organization may work to integrate the Cradle to Cradle® framework within one activity area (e.g., pursuing renewable energy use within Operations), focus its efforts on one entire functional sphere (e.g., across Operations), or advance across all three functional spheres at once. Individual achievements tangibly demonstrate a client’s efforts toward optimized sustainability (‘eco-effectiveness’) and are means to achieving that goal.
 
Change towards a Cradle to Cradle perspective requires an organization to reorient its objectives, employ innovation and creativity, prevent problems and waste from being created in the first place, utilize more comprehensive metrics, and engage all stakeholders in both the vision and implementation of a positive future. MBDC’s primary role is to help guide the client enhance its sustainability performance and achieve the Cradle to Cradle vision at whatever scale it is ready to pursue.

  
 
  • Cradle to Cradle® is a trademark of MBDC.