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The following is a list of terms and concepts
that McDonough Braungart Design Chemistry has
developed or that are commonly used to describe
the MBDC design paradigm and materials selection
protocol.
BIOLOGICAL METABOLISM
The natural processes of ecosystems are a biological
metabolism, making safe and healthy use of materials
in cycles of abundance.
BIOLOGICAL NUTRIENT
A biodegradable material posing no immediate or
eventual hazard to living systems that can be
used for human purposes and can safely return
to the environment to feed environmental processes.
CRADLE TO CRADLE DESIGN PROTOCOL
A scientifically based, peer-reviewed process
used to assess and optimize materials used in
products and production processes in order to
maximize health, safety, effectiveness, and
high quality reutilization over many product
life cycles.
DESIGN CHEMISTRY
The incorporation of scientific and ecological
knowledge into product and process design.
DESIGN FOR DISASSEMBLY
Designing a product to be dismantled for easier
maintenance, repair, recovery, and reuse of components
and materials.
DOWNCYCLING
The practice of recycling a material in such a
way that much of its inherent value is lost (for
example, recycling plastic into park benches).
ECO-EFFECTIVENESS
MBDC's strategy for designing human industry that
is safe, profitable, and regenerative, producing
economic, ecological, and social value.
ECO-EFFICIENCY
The strategy for "sustainability" of
minimizing harm to natural systems by reducing
the amount of waste and pollution human activities
generate.
ECOLOGICAL INTELLIGENCE
A product or process designed to embody the
intelligence of natural systems (such as nutrient
cycling, interdependence, abundance, diversity,
solar power, regeneration).
LIFE CYCLE ASSESSMENT
A technique for assessing the potential environmental
impacts of a product by examining all the material
and energy inputs and outputs at each life cycle
stage.
McDONOUGH BRAUNGART INDEX OF SUSTAINABILITY
MBDC's service and design tool that evaluates
a product's materials and processes so that
redesign for sustainability can take place.
During the process of redesign, the Index can
be used to continuously track and monitor progress
toward sustainability.
THE NEXT INDUSTRIAL REVOLUTION
This emerging movement of production and commerce
eliminates the concept of waste, uses energy from
renewable sources, and celebrates cultural and
biological diversity. The promise of the Next
Industrial Revolution is a system of production
that fulfills desires for economic and ecological
abundance and social equity in both the short
and long terms-becoming sustaining (not just sustainable)
for all generations.
PRODUCT OF CONSUMPTION
A product designed for safe and complete return
to the environment, which becomes nutrients for
living systems. The product of consumption design
strategy allows products to offer effectiveness
without the liability of materials that must be
recycled or "managed" after use.
PRODUCT OF SERVICE
A product that is used by the customer, formally
or in effect, but owned by the manufacturer. The
manufacturer maintains ownership of valuable material
assets for continual reuse while the customer
receives the service of the product without assuming
its material liability. Products that can utilize
valuable but potentially hazardous materials can
be optimized as Products of Service.
TECHNICAL METABOLISM
Modeled on natural systems, the technical metabolism
is MBDC's term for the processes of human industry
that maintain and perpetually reuse valuable
synthetic and mineral materials in closed loops.
TECHNICAL NUTRIENT
A material that remains in a closed-loop system
of manufacture, reuse, and recovery (the technical
metabolism), maintaining its value through many
product life cycles.
UNMARKETABLES
Materials to be eliminated from human use because
they cannot be maintained safely in either biological
or technical metabolisms.
WASTE EQUALS FOOD
A principle of natural systems and MBDC that eliminates
the concept of waste. In this design strategy,
all materials are viewed as continuously valuable,
circulating in closed loops of production, use,
and recycling.
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